Arab Health 2017 – with Bike & Bags to the Desert

Arab Health 2017 – with Bike & Bags to the Desert

It is the biggest health care trade show in the Middle East: this year 4,400 companies from 70 countries showcased their products at Arab Health in Dubai. These figures illustrate that the market is moving in the right direction and that especially the demand for top-quality health care products, continues to rise.

Would you like that little bit extra?

Higher, bigger, and more glittering: in Dubai different dimensions apply. This was yet again apparent at this year’s trade fair. We were totally taken aback by the design, the size and the furnishings of many other exhibitors’ trade fair stands. As for ourselves, we presented a small selection of our PAX range at a joint stand, together with our partner, Bisco.

Taking the bike to the desert

Our PAX bike’s tyres are not to be sniffed at, for sure. Mind you, it was never going to make it as Dubai’s preferred choice of transport, and of course, that wasn’t the aim of this exercise. However, it certainly managed to get the ball rolling at our stand, simply by being there. As a powerful eye-catcher the PAX bike also served as ice-breaker, attracting visitors and helping to make new contacts, initiating many an expert discussion.

From the desert to the world

All in all we spent three days at Arab Health, from 31st January to 1st February 2017. We noticed to our surprise that this established event had yet again managed to grow in size – as has the whole of the health care sector. For us this is like being buoyed by tailwind: we’re on the right path and the aim is to take our know-how and quality standards out into the wider world. We’re on track to consolidate PAX’s position in international markets.

Give it some wellie

Many thanks to everyone that came to see us. After the trade fair simply means getting ready for the one and we’re already looking forward to Arab Health 2018. In the mean time we shall give it some wellie, so that with your help we can push PAX further ahead, based as always on our tried-and-tested principles. Come on, let’s get going!

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